our bestsellers
what our customers say
'I don't use anything else except White Hot, it's perfect for my hair. My hair is in a bob and is white. I often get people saying "what do you use on your hair", so I say "nothing but shampoo, conditioner and mousse from White Hot"'
Georgina
9th October 2026
'This is the most amazing hair care range for grey hair. I have had more compliments about my hair than I ever did when I coloured it. Fantastic product. It leaves my hair silky smooth and shining, compliments from hairdressers on how lovely it feels'
Janette
7th October 2026
'Brilliant Shampoo is literally that. My hair has never looked so good. No brassiness and I have been complimented on the colour so many times. A lady stopped me and said my hair looked beautiful and sparkled under the lights'
Hayley
2nd October 2026
shop by category
Cleanse
Brighten, nourish & detox
Condition
Boost shine, strengthen & hydrate
Style
Bring volume, bounce & gloss
About us
Meet White Hot Founder, Jayne Mayled
Share your grey on Instagram #whitehothair
Also available from
