White Hot
Gorgeous hair care products for white and grey hair.

White Hot is a collection of six hair products especially for white and grey hair. Our shampoos, conditioners and styling products brighten, cleanse, condition and add shine and definition.

  • Nicky, 55

  • Juliana, 43

  • Sharon, 58

  • Evon, 53

Limited edition Summer bundles only £20

Find out more Limited edition Summer bundles only £20
Bright & Luminous hair products for grey hair

Discover the full
White Hot range

Browse the range

Our Founder’s story

Meet White Hot Founder Jayne Mayled and find out how it all began.

Read our story here
Join our community
Embraced your grey? Tell us your story. #WhiteHotHair Join our community
Join our community

White Hot news

Find out what’s new in our world, plus other interesting stories we’ve found along the way.

Read our news


"This product gives brilliant texture, shine and oomph"

Shooshing Crème
Watch our video

Watch our video

Take a look behind the scenes at our White Hot photo shoot