Founder's Story

Here, Jayne, 59, tells us more about why she decided to create White Hot, launched in 2013, and how she feels about perceptions of grey hair in our youth-obsessed culture.

White Hot was inspired by the experience of our Founder, Jayne Mayled (pictured right) when she decided to embrace her natural grey.

“Grey and white hair is a stylish colour choice, just like any other. As someone who has worked in the beauty industry for more than 20 years and a self-confessed beauty addict, when I decided to embrace my natural grey hair, I wanted to use products that not only worked for my hair, but which also smelled divine, were positive and celebratory.

I couldn’t find them, so I decided to create my own and White Hot is the result.

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"Grey hair used to be associated with ‘letting yourself go’ but times have changed. We need to think about grey hair as just another colour choice. Grey is aspirational in fashion, interiors and beauty, so why not for hair? I’m thrilled to see that opinion seems to be changing slowly, but there is still much more that we need to do.

I strongly believe that not everything we do to look good has to be about looking younger:  For me it’s more about letting yourself loose, feeling confident and having the opportunity to experiment with new clothes and make-up colours. Age and experience is a beautiful thing and embracing my natural grey and white hair has been hugely liberating. This is a message we need to pass on to the next generation - we live in such an image-conscious society, but we need to ensure that our daughters and granddaughters aren’t afraid of growing older and can see the benefits that experience brings.”

If you agree, why not join thousands of like-minded women on our Facebook community page.

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