Brilliant Shampoo

Brilliant Shampoo

Based on 105 reviews

Brightening boost to light up white and grey hair as and when you need it. Use once or twice a week or when your grey or white hair needs a super-charged boost to banish dull and yellowy tones.

Price per ml: £0.06.

Buy 3 for £10 each and save 17%

200ml - +
Match made in heaven
Recommended for you.

Get glorious grey and white hair in just 3 simple steps. Choose the best White Hot hair care regime for you and cleanse, condition and style your way to gorgeous hair with a beautiful, layered fragrance.

  • Brilliant Shampoo

    Instant brightening

    Optical brighteners for dazzling shine

  • Brilliant Shampoo

    Banish dull tones

    Extracts of Blue Lupin and optical brightener diminish dull and yellowy tones

  • Brilliant Shampoo


    KeravisTM smoothes and strengthens hair

Brilliant Shampoo works to combat brassy, dull tones which grey hair naturally adopts from everyday pollutants and UV rays. It’s a bestseller and our hero product.
  • Use once or twice a week or when your grey or white hair needs a super-charged boost of brightness to banish dull and yellowy tones
  • With smoothing and strengthening KeravisTM and a touch of Blue Lupin and optical brightener for dazzling shine
  • Massage into wet hair for a luxurious lather then rinse thoroughly. For the ultimate brightening boost, deeply condition and revitalise hair with Intense Lustre Mask
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Brilliant Shampoo Reviews



Customer Comment

  • 09-Dec-2018

    Give my hair a good shine and conditions it . Also love the condition.

  • 07-Dec-2018

    My hair remains shiny even though I’m grey

  • 05-Dec-2018

    Great shampoo and conditioner. Started using these products after I had stopped colouring my hair. Gives my hair a lovely shine and body, which lasts until the next wash. Will certainly carry on using it.

  • 02-Dec-2018

    Making my hair soft and manageable. Helping with the yellowish tinge in my hair

  • 01-Dec-2018

    Has brightened up my hair.

  • 25-Nov-2018

    Would not use anything else.

  • 15-Nov-2018

    Love this have purchased before and will do agaon

  • 13-Nov-2018

    Brilliant shampoo has done wonders for my grey hair. It has made my hair look and feel healthier.

  • 12-Nov-2018

    Very quick delivery and packaged beautifully.

  • 12-Nov-2018

    Nice bottle but am afraid was very disappointed.i was excited to get this as writeup was so glowing.however this product is no better than my usual hair brand and 3 times the price and the colour was still violet as is the normal shampoo for silver hair

  • 08-Nov-2018

    Because no other shampoo suits my hair the way White Hot does.

  • 08-Nov-2018

    Smells gorgeous, cleans well but isn't harsh. Leaves hair soft but full of body. And, a little bit goes a long way!

  • 08-Nov-2018

    Love the shampoos and conditioners. Easy to rinse out and leave my hair looking great.

  • 22-Oct-2018

    Smells Lovely and leaves my hair looking and feeling nice. A little goes a long way.

  • 20-Oct-2018

    All your products are EXCELLENT!

  • 13-Oct-2018

    Left my hair feeling balanced and full of body

  • 09-Oct-2018

    Love the way it smells and how it makes my hair look and feel

  • 05-Oct-2018

    My wife was very complimentary

  • 01-Oct-2018

    No purple tinge just sparkling white hair

  • 29-Sep-2018

    Lifts grey hair to a lovely silver shine.

  • 27-Sep-2018

    As always excellent!! Great product.

  • 19-Sep-2018

    It hasn’t made any visible difference. It does smell nice tho

  • 15-Sep-2018

    Def made a difference for the better. Will continue using these products.

  • 14-Sep-2018

    Unfortunately, this product was not suitable for me BUT the Company communication with me was excellent. I could not fault them. I would certainly recommend them.

  • 06-Sep-2018

    Found this a bit sticky, but only used it once so I will use less next time

  • 03-Sep-2018

    Hair shiny and colour silver not yellow and style seem to stay in longer.

  • 28-Aug-2018

    My white hair gleams and is very easy to manage. Thank you.

  • 26-Aug-2018

    Shine oil really does make your hair shine white

  • 23-Aug-2018

    Doesn’t dry out my hair like some purple shampoos

    My hairdresser has just complimented me on the colour too!

  • 22-Aug-2018

    Love it rich and creamy and even though I’ve inky used it a couple of times as only had it a short time I can already see a difference in my hair

  • 21-Aug-2018

    This shampoo is violet but unlike other violet shampoos, you can wash your hair every day and you do not wind up with violet residue in your hair, making you look like a blue haired old lady. Instead, my hair is shiny, bright white, and so fluffy. Luv it!

  • 17-Aug-2018

    It was good and smelt better than other products of the same nature but that is about all it was not better or worse a than other products off this nature

  • 17-Aug-2018

    Great shampoo - ticks all the boxes. No hesitation is recommending!

  • 15-Aug-2018

    Very pleasant to use. Though similar shampoos are much cheaper

  • 13-Aug-2018

    Not much difference between the two shampoos - except the colour of course. Again lathers well and again, just a tiny bit. I can see all these products lasting a jolly long time so it will be value for money for those who balk at the price before even giving anything a try.

  • 12-Aug-2018

    The shampoo seems to suit my hair,

  • 12-Aug-2018

    I had already tried the Brilliant shampoo, loved it, so I was always going to reorder. It just leaves my aging hair in better condition.

  • 11-Aug-2018

    Love this product. Keeps the white in my hair beautifully white.

  • 11-Aug-2018

    Lovely rich shampoo, feels great

  • 09-Aug-2018

    Super shampoo, great smell and finish!

  • 09-Aug-2018

    Soft manageable hair. I have needed this product for ages

  • 30-Jul-2018

    Gives my hair shine and it feels in great condition, best shampoo for lifting grey hair!

  • 26-Jul-2018

    Excellent shampoo but purple tone to hair if used too often.

  • 17-Jul-2018

    Makes my hair feel really nice and brightens it.

  • 17-Jul-2018

    Great for my hair - really brings out the shine in my silvers...

  • 17-Jul-2018

    Good shampoo. Excellent shine.

  • 11-Jul-2018

    Fantastic smell and it certainly took my hair up a shade the first use

  • 10-Jul-2018

    Great shampoo lovely smell

  • 08-Jul-2018

    I use this a couple of times a week and it gives my hair a lift.

  • 07-Jul-2018

    Gave my hair structure but slightly greasy which could be I used to much

  • 06-Jul-2018

    This shampoo is probably the best I have ever used and I only use it twice a week. My hair is fine and flat and has been white for over 6 years when I stopped colouring it. My hair looks and feels so healthy and of course it's boosted my confidence no end. I love it.

  • 05-Jul-2018

    It does what it says on the tin!

  • 05-Jul-2018

    As always, this shampoo excels. Leaves hair beautifully soft and manageable and really bright

  • 03-Jul-2018

    I've only used once but nice smell and easy on my hair.

  • 02-Jul-2018

    Loved it, only needed a tiny amount to get great lather

  • 30-Jun-2018

    Best shampoo for white hair....hands down.

  • 24-Jun-2018

    Perfetto per i miei capelli. Stop

  • 19-Jun-2018

    The service provided is good, & the white hot hair shampoo suits my grey hair, I have taken it to my hairdressers when I have ny hair done & she has recommended it to one or 2 of her clients & they like it too.

  • 15-Jun-2018

    Really works to brighten any yellows warmth after bleaching

  • 13-Jun-2018

    Brilliant product it’s well named

  • 07-Jun-2018

    Doesn’t do what it’s supposed to do.

  • 05-Jun-2018

    Only used it twice but impressed. Have already recommended it to a friend.

  • 01-Jun-2018

    Does what it says on the tin!

  • 31-May-2018

    I have used the shampoo a few times and have not yet noticed any difference in results between this product and (the much cheaper) product I was using previously. Will wait and see....

  • 30-May-2018

    Still getting use to it early days......

  • 28-May-2018

    My hair shines and feels silky these are the best hair products I have used on my grey hair.

  • 28-May-2018

    Easy to use excellent results

  • 25-May-2018

    can't fault this shampoo what a pick me up for grey hair have used this many times now i won't use any other.

  • 25-May-2018

    Use alternatively with the Glorious shampoo and this works well

  • 20-May-2018

    My hair feels nice and clean, but there is no noticable effect on the grey colour, maybe after a few washes.

  • 19-May-2018

    It does what was promised in your publicity.

  • 17-May-2018

    Shampoo is just great, gives my hair colour a lovely lift and also more body. My hair is very fine and floppy so it needs all the help it can get!

  • 17-May-2018

    Pleasant to use and leaves my hair soft

  • 15-May-2018

    All perfect for me, Will continue to use them

  • 10-May-2018

    Brought Mr hair back to life !

  • 08-May-2018

    I will not use it very often, as my hair was left very soft and fluffy

  • 08-May-2018

    This is the best shampoo for grey hair, I took it to my hairdresser & she has even recommended to another one of her customers, so I think I should get a free shampoo from White Hot hair as I sell their shampoo for them!

  • 02-May-2018

    It is a lovely shampoo, really cleans to a squeaky clean, softening nicely perfumed conditioner and Shooshing cream that adds volume and hold without sticky ness. I’m really impressed

  • 30-Apr-2018

    To buy a product nowadays that won't live up to it's promises is easy, White Hot is the exception, it works!

  • 15-Apr-2018

    Does what it says on the tin

  • 14-Apr-2018

    Lovely product for my white hair

  • 08-Apr-2018

    It seems to do what it says in the bottle.

  • 03-Apr-2018

    Lovely! Will definitely be purchasing again.

  • 02-Apr-2018

    Does what it says on the tube!

  • 01-Apr-2018

    so glad I found White Hot. After two years of not colouring my hair, I found I had a good colour silver, but the texture was completely different and I had waves and curls that I had not seen since childhood and I could not cope. Thankfully I read about White Hot, and found both Brilliant Shampoo and Conditioner and they immediately improved the texture and then ordered all the other products and have never looked back.

  • 30-Mar-2018

    Lovely amount of lather, lovely bright hair.

  • 29-Mar-2018

    Absolutely love the shampoo

  • 26-Mar-2018

    I love the way it makes my hair look and feel. I am often asked what I use on my hair which is a testament in itself. It does not stain AT ALL like some other shampoos for grey and white hair.

  • 24-Mar-2018

    it's a lovely shampoo and nice smell too

  • 24-Mar-2018

    Didn’t suit my hair, left it looking dark and no shine.

  • 22-Mar-2018

    Fast and fabulous product

  • 16-Mar-2018

    Leaves my hair feeling gorgeous

  • 02-Mar-2018

    Again the product is easy to apply and the results are stunning. My mother had red hair which turned absolutely white and she hated it. My hair has done the same and I LOVE it!1. Sorry Mum, wish you could see it, but I feel really good and White Hot Hair delivers results that I shall go on purchasing.

  • 20-Feb-2018

    Seemed quite good but hair felt 'tough' needed conditioner.

  • 06-Feb-2018

    Same comments as above will go back to my normal products

  • 31-Jan-2018

    Thankfully I have found a decent shampoo for grey hair which also creates great texture

  • 21-Jan-2018

    Had this before - a little goes a long way. Love it

  • 18-Jan-2018

    Lovely for getting rid of yellow tinges.

  • 18-Jan-2018

    Makes my hair much more shinier

  • 13-Jan-2018

    It is pale purple and foams well. Not drying to hair

  • 20-Dec-2017

    This is the .... repeat order of this product. Which says it all. Shampoos don’t get any better.

  • 20-Dec-2017


  • 19-Dec-2017

    It is perfect for my hair.

  • 10-Dec-2017

    I have been using this for about 12 months

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Delivery and Shipping Details

Standard delivery (within 2-5 working days) £2.95
FREE delivery for UK orders over £15
First Class Recorded / Signed For (within 1-2 working days, orders must be placed by 12 noon) £3.75
Next Day Delivery (needs to be signed for and is guaranteed next day is order is placed by 12 noon) £7.75

Our standard delivery charge for international orders is £10.00.

International orders are sent via Royal Mail and we ask that you please allow approximately 10 working days. Please note that this charge includes delivery only, therefore non-EU customers will be responsible for import duties and local taxes.

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