Brilliant Shampoo

Brilliant Shampoo

Based on 64 reviews

Brightening boost to light up white and grey hair as and when you need it. Use once or twice a week or when your grey or white hair needs a super-charged boost to banish dull and yellowy tones.

Price per ml: £0.06.

200ml - +
  • Brilliant Shampoo

    Instant brightening

    Optical brighteners for dazzling shine

  • Brilliant Shampoo

    Banish dull tones

    Extracts of Blue Lupin and optical brightener diminish dull and yellowy tones

  • Brilliant Shampoo


    KeravisTM smoothes and strengthens hair

Brilliant Shampoo works to combat brassy, dull tones which grey hair naturally adopts from everyday pollutants and UV rays. It’s a bestseller and our hero product.
  • Use once or twice a week or when your grey or white hair needs a super-charged boost of brightness to banish dull and yellowy tones
  • With smoothing and strengthening KeravisTM and a touch of Blue Lupin and optical brightener for dazzling shine
  • Massage into wet hair for a luxurious lather then rinse thoroughly. For the ultimate brightening boost, deeply condition and revitalise hair with Intense Lustre Mask
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Brilliant Shampoo Reviews



Customer Comment

  • 13-Sep-2017

    Excellent shampoo, leaves hair very silky.

  • 13-Sep-2017

    works well with my white hair

  • 13-Sep-2017

    Recently had chemo and my hair grew back grey and frizzy using this shampoo gives it shine and body. And it smells gorgeous too.

  • 06-Sep-2017

    As I'm only partially grey, I wanted a shampoo to brighten my silvers without damaging my remaining brown hair. This is perfect, does not dry out my scalp or hair and leaves my silvers sparkly.

  • 30-Aug-2017

    I love these products ! I went grey in my late twenties and after years
    of colouring took the plunge in my forties to let it show.
    White hot is the best product I have used as it really makes my hair
    shine. A lot of my friends thought I was spending loads on having
    grey and white highlights put in but it is all down to your products!

  • 29-Aug-2017

    I buy this for a friend, who has used it for some years

  • 27-Aug-2017

    Excellent product enhances my grey beautifully

  • 26-Aug-2017

    It's gentle, thorough and keeps my hair a true silver.

  • 25-Aug-2017

    Hair feels great after shampooing and feels soft.

  • 19-Aug-2017

    My hair is so white and shiny after a wash!

  • 18-Aug-2017

    Love the effects this shampoo gives my hair

  • 13-Aug-2017

    Liked this shampoo but I have used it only once so far.

  • 12-Aug-2017

    I use it all the time when I wash my hair, makes it a lovely grey colour.

  • 11-Aug-2017

    Gives that extra lift to white/grey hair

  • 11-Aug-2017

    Great product, love it!!!

  • 11-Aug-2017

    A little drying but the lather is rich and the fragrance takes you to an expensive spa experience

  • 10-Aug-2017

    Seeing depth review of 4 products I purchased

  • 03-Aug-2017

    took the tarnish look out of my hair , enhanced my grey which I really liked , left hair feeling and looking great .

  • 21-Jul-2017

    Hair hasn't felt or looked so good in years. Lovely shine, loads of body

  • 20-Jul-2017

    Lovely smell and leaves hair whiter and brighter.

  • 20-Jul-2017

    makes my silver hair more "foxy"🦊 😍

  • 20-Jul-2017

    Brilliant- my post chemo hair came back white after both treatments and again after radiotherapy on my head, the comments I'm getting are fabulous. I feel I'm a super star

  • 19-Jul-2017

    Nice results using it for some time now

  • 18-Jul-2017

    Excellent shampoo, does what it says.

  • 18-Jul-2017

    Really brought out colour in my hair added shine too, have only used once but will use regularly from now on .
    Great product

  • 17-Jul-2017

    Lovely shampoo, have only used it once, but can see a difference in my hair. easy to use, & lovely lather.

  • 15-Jul-2017

    As my hair is very yellow at present don't feel it's fair to rate the shampoo as it can't be expected to take out the yellow

  • 10-Jul-2017

    Leaves hair in good condition. I use the Glorious, a few times a week, and the Brilliant when a boost is needed. Together with the conditioner. Great products

  • 09-Jul-2017

    Smells divine and gives plenty of shine!

  • 07-Jul-2017

    Excellent! Lathers well and rinses out well.

  • 06-Jul-2017

    Lovely consistency to this product and I am happy to continue using it....

  • 06-Jul-2017

    Fantastic products for grey / silver / white hair. Leaves hair shimmering, soft and healthy looking.

  • 06-Jul-2017

    Luscious to use .. feels like a proper pampering session for your hair!

  • 06-Jul-2017

    Great service! Fast delivery.

  • 06-Jul-2017

    Yet to see the improvement in my hair. Have high hopes.

  • 03-Jul-2017

    Best of the range available and I've tried them all. I've literally dumped the products I had for white hair in favour of this to keep my white hair sparkling. I've wasted money on other products but will stick with this, especially as I get weekly comments about my hair looking good.

  • 03-Jul-2017

    Beautiful product, smelt lovely and left hair soft with a good colour

  • 03-Jul-2017

    excellent would definitely recommend it makes grey and silver hair come alive again.

  • 03-Jul-2017

    I've been using for a long while

  • 01-Jul-2017

    This is one of the best products I have found for reducing 'yellowing' of grey hair.

  • 30-Jun-2017

    It leaves my hair brighter looking but I'm still trying to remove the yellow, hopefully it will eventually go

  • 29-Jun-2017

    Really suits my hair, keeping the white really sharp

  • 29-Jun-2017

    My hair is brighter and smells lovely.

  • 07-Jun-2017

    Fantastic shampoo,great price, can't ask for more.

  • 07-Jun-2017

    Excellent product for my requirements will certainly purchase again

  • 07-Jun-2017

    When I was a kid, there was a toothpaste ad that went "you'll wonder where the yellow went..........."
    Need I say more?
    What an excellent product.
    I started going grey in my late teens, and disguised/coloured it for many years, until I questioned why, about ten years ago.
    This is the best of many shampoos I have tried.

  • 07-Jun-2017

    I love it, hair seems shiny and bright

  • 25-May-2017

    Lovely to use, especially like the fragrance

  • 22-May-2017

    Great smell, leaving hair soft and shiny

  • 21-May-2017

    Does exactly what it says.

  • 20-May-2017

    Love the product but the lid/cap needs a tweek. Shampoo comes out to fast, can be a bit messy.

  • 10-May-2017

    Because the service is so good & my grey hair is much brighter.

  • 03-May-2017

    Love the silvery colour this shampoo gives, even to yellowy areas.

  • 28-Apr-2017

    I have been using shampoo for white hair for a few years now but this is the first time I've used White Hot and I must say I find it fantastic it's smells lovely and it's really thick and more importantly my hair is lovey and soft. Thank you White Hot I wish I'd found you years ago.
    The shampoo I was using before was more expensive than White Hot.

  • 23-Apr-2017

    Great product. It really cleans my hair.

  • 21-Apr-2017

    Does exactly what it says it will do!! Love it!

  • 19-Apr-2017

    Great product which does exactly what I hopes it would

  • 18-Apr-2017

    excellenty - never been able to use conditioner before but this is just right for my fine, thin, grey hair!

  • 14-Apr-2017

    Amazing product recommended by a friend. Purchased Brilliant shampoo and luminous conditioner. Hair looks and feels noticeably different lots of shine and bounce. Love the product. Definitely recommended.

  • 08-Apr-2017

    only need a little - goes a long way

  • 07-Apr-2017

    Excellent product & quick service.

  • 03-Apr-2017

    I've used these products for a while now and they make my hair beautiful.

  • 30-Mar-2017

    Perfect for every 3rd/4th wash, keeps my silvery grey hair nice and bright without any dryness (which I was experiencing with a well known salon shampoo)

  • 27-Mar-2017

    Super! J'adore! Smells good.

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Delivery and Shipping Details

Standard delivery (within 2-5 working days) £2.95
FREE delivery for UK orders over £30
First Class Recorded / Signed For (within 1-2 working days, orders must be placed by 12 noon) £3.75
Next Day Delivery (needs to be signed for and is guaranteed next day is order is placed by 12 noon) £7.75

Our standard delivery charge for international orders is £10.00.

International orders are sent via Royal Mail and we ask that you please allow approximately 10 working days. Please note that this charge includes delivery only, therefore non-EU customers will be responsible for import duties and local taxes.

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