About us

From our Founder’s story to what’s in our products and how they work wonders for grey and white hair.

Read our Founder’s story

White Hot Founder Jayne Mayled was inspired to create the brand when she stopped dyeing and embraced her grey hair. Read her story here.

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About the White Hot range

White Hot is a capsule collection of hair care products created specially for grey and white hair.

Find out more about our range and its formulations, plus how to get the best results for glorious grey hair.

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Introducing Hairdresser

Introducing Hairdresser, James White

We are delighted to introduce hairdresser James White. James is pro-grey and has lots to say on the matter, so we hope that by working with him, we can bring you lots of hints, tips and inspiration to help you keep your grey hair looking and feeling fantastic.

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Top tips for embracing your grey

Top tips for embracing your grey

We know that taking the decision to embrace your grey can seem a bit daunting, if only because you may not know what colour your hair really is underneath the dye.

So if you’re thinking of taking the plunge and are looking for some inspiration, try these tips from White Hot Founder Jayne and her hairdresser Nicola. Nicola coached Jayne through her transition, so we hope these tips will help you too.

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