About White Hot

Find out more about our White Hot range and its formulations, plus how to get the best results for glorious grey hair.

White Hot for glorious grey and white hair

White Hot is a capsule collection of hair care products created specially for grey and white hair.

We know that grey and white hair, in all its many shades, is a glamorous and stylish colour choice. However, because hair without its pigment has its own particular quirks, it can need a little extra care and attention to help it look and feel its dazzling best.

White Hot was inspired by the experience of our Founder, Jayne Mayled, when she decided to embrace her natural grey after years of dyeing her hair. Jayne wanted products that worked, but as someone who loves beauty products, she also wanted them to make her feel great as well as looking fabulous on her bathroom shelf. She couldn’t find what she wanted, so decided to create her own.

White Hot Products

A capsule collection of hair care products to brighten, cleanse, condition and add definition and shine.

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The White Hot expert formulations

White Hot is a regime of shampoos, conditioners and styling products to brighten, cleanse, condition and add style and definition, wrapped in a divine fragrance to make it feel truly luxurious. Our expert formulations contain carefully chosen ingredients that work for the different texture and condition of hair that no longer has its pigment. These include:

KeravisTM: To smooth and strengthen hair, bringing back bounce and shine

Blue Lupin plus optical brightener: To remove dull yellow tones for dazzling shine and to help hair hold its natural brightness

Shea Butter and White Truffle: These ingredients are known for their moisturising properties, helping hair that might be prone to dryness

Baobab Oil: This oil from the African ‘Tree of Life’ bursts with light-giving and moisturising nutrients, which is why we included it in our multi purpose Lifeshine Oil.

3 simple steps to glorious white and grey hair

White and grey hair may need a little more care and attention to look and feel its best, but that's easy to achieve with the White Hot 3 step regime:

1) Cleanse

Everyone’s hair picks up specks of dust and dirt, but unfortunately it’s easier to see when your hair is grey or white, especially if you use hairspray (it gives the dust something to stick to!) Glorious Shampoo has a detoxing complex to neutralise shine-dulling pollutants, as well as a luxurious touch of White Truffle, known for its moisturising properties. You can use Glorious Shampoo every day for regular shine-giving cleanse.

If your hair tends to takes on dull, yellowy tones, banish them with Brilliant Shampoo - it contains Blue Lupin and optical brightener for dazzling shine and a brightening boost. Use once or twice a week to help keep hair bright and free of brassy tones.

2) Condition

Grey and white hair can sometimes feel dry, with a more wiry texture. Help bring back lustrous flex and shine with Luminous Conditioner. It contains smoothing and strengthening KeravisTM for bounce and shine plus a touch of White Truffle known for its moisturising properties. A rich and luxurious everyday conditioning treat for your hair.

For those times when only vital deep conditioning will do, use Intense Lustre Mask once or twice a week. Revitalising hair and restoring shine with a touch of Blue Lupin and optical brightener to light up hair, we call it our 3-minute miracle worker.

3) Style

The old adage says that going grey equals giving up, but nothing could be further from the truth: Grey hair needs special care, so styling products can be a great addition to your hair care regime.

Fluffy grey hair can be instantly ageing, but light and moussy Shooshing Crème gives weightless volume, texture, definition and oomph in a flash. After drying, add a tiny amount to the palm of your hand, rub your hands together and then tease and primp hair into shape.

Or if smooth, glossy shine is what you crave, look no further than Lifeshine Oil. Warm a few drops in your hands and smooth onto damp hair before blow-drying, or add to dry hair for a smooth high-gloss finish.

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