Brilliant Shampoo

Brilliant Shampoo

Based on 112 reviews

Brightening boost to light up white and grey hair as and when you need it. Use once or twice a week or when your grey or white hair needs a super-charged boost to banish dull and yellowy tones.

The 'three of a kind' deal is not applicable with any other promotion

Price per ml: £0.06.

Buy 3 for £10 each and save 17%

200ml - +
Match made in heaven
Recommended for you.

Get glorious grey and white hair in just 3 simple steps. Choose the best White Hot hair care regime for you and cleanse, condition and style your way to gorgeous hair with a beautiful, layered fragrance.

  • Brilliant Shampoo

    Instant brightening

    Optical brighteners for dazzling shine

  • Brilliant Shampoo

    Banish dull tones

    Extracts of Blue Lupin and optical brightener diminish dull and yellowy tones

  • Brilliant Shampoo


    KeravisTM smoothes and strengthens hair

Brilliant Shampoo works to combat brassy, dull tones which grey hair naturally adopts from everyday pollutants and UV rays. It’s a bestseller and our hero product.

  • Use once or twice a week or when your grey or white hair needs a super-charged boost of brightness to banish dull and yellowy tones
  • With smoothing and strengthening KeravisTM and a touch of Blue Lupin and optical brightener for dazzling shine
  • Massage into wet hair for a luxurious lather then rinse thoroughly. For the ultimate brightening boost, deeply condition and revitalise hair with Intense Lustre Mask
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Brilliant Shampoo Reviews



Customer Comment

  • 07-Jul-2020

    Lovely smelling and does what it says on the tube.

  • 06-Jul-2020

    I’ve been using it for a few years and it’s the best purple tint shampoo. I either use it on its own or sometimes mix it with glorious shampoo.

  • 05-Jul-2020

    This product does what it is designed to do. It is gentle, yet effective.

  • 05-Jul-2020

    Fabulous my hair had never felt and looked better.

  • 03-Jul-2020

    Lovely product, really brightens my grey and silver bits. Leaves hair soft and silky

  • 01-Jul-2020

    Boosts the colour in my gray hair and leaves it very soft and silky and easy to style.

  • 01-Jul-2020

    Nice texture leaving my hair soft and manageable

  • 29-Jun-2020

    I use this once a week to stop any yellowing (not that I’ve noticed any) and it’s everything it says it is. Smells lovely too.

  • 29-Jun-2020

    Have only used twice but already have noticed an improvement with my hair.

  • 29-Jun-2020

    Good to brighten your hair

  • 29-Jun-2020

    Effective product with pleasant and very light perfume

  • 29-Jun-2020

    My hair feels so good after using it

  • 28-Jun-2020

    Didn't really work as well as I'd expected after two washes a week for a few weeks.

  • 23-Jun-2020

    I'm new to brilliant shampoo as I usually use glorious shampoo but wanted to give my grey hair a boost. I've only used it twice and although I can't see a significant difference it is early days yet.

  • 20-Jun-2020

    Fabulous product. Buy it.

  • 03-Jun-2020

    Great shampoo. Left my dry hair feeling soft.

  • 26-May-2020

    Can't rate higher than 5 stars

  • 19-May-2020

    Great shampoo, makes your hair feel good and brightens the white!

  • 09-May-2020

    This product is very luxurious and creamy.

  • 09-May-2020

    Like the shampoo but left my hair darker and I prefer a silver effect

  • 05-May-2020

    Love it, smell gorgeous, and make me hair feel clean and not too soft, as i have very fine hair

  • 01-May-2020

    I love the product my hair feels soft and shiny.

  • 18-Apr-2020

    It is my favourite products for my hair

  • 15-Apr-2020

    Love this shampoo,it really makes my highlights stand out now.Very pleased!

  • 13-Apr-2020

    It's what I always use, it's gentle (I have a very sensitive scalp) and brightens my hair. I frequently get compliments on how lustrous my hair is.

  • 11-Apr-2020

    good shampoo, leaves hair nice and bright

  • 09-Apr-2020

    My second tube of shampoo need I say more!

  • 02-Apr-2020

    My hair is white but gets a yellow tinge and the shampoo is correcting that gently. I’ve got a beautiful shine with the conditioner and the smooshing works brilliantly without leaving a sticky residue.

  • 02-Apr-2020

    I usually wash my hair every 6 days as it is thick so I mostly use Brilliant instead of Glorious. The best shampoo for my almost white hair.

  • 02-Apr-2020

    Love it, so cream, hair feels so clean

  • 30-Mar-2020

    I am enjoying both of the shampoos, they do seem to reduce the level of yellowing without making my hair dry and brittle.
    I always to wash my hair every day to maintain my natural colour pollution free, penalty of city living I guess.

  • 29-Mar-2020

    Fabulous product which I use twice a week.

  • 28-Mar-2020

    Love the product would recommend

  • 19-Mar-2020

    Lovely smell don't need to apply a lot added a bit of shine to my hair. I am not white more salt and pepper

  • 18-Mar-2020

    One of the best on line shops there are, & the shampoo is brilliant for grey hair.

  • 16-Mar-2020

    Leaves my hair soft and manageable

  • 09-Mar-2020

    I am pleased with the shampoo. Have only had it a short time but pleased to get rid of the awful blue. So far I am pleased with the result and will buy again

  • 04-Mar-2020

    I lose to much hair using this product, it smells lovely and the end result is ok

  • 02-Mar-2020

    This is my favorite shampoo for grey hair. It brightens and cools the tone of my hair perfectly. It also cleans well, and has a lovely scent.

  • 28-Feb-2020

    Gd stuff

  • 28-Feb-2020

    I have used all the white hot products and highly recommend them for anyone with white hair like mine , Igets rid of yellow tones whilst keeping it in good condition

  • 27-Feb-2020

    Good product grea t results

  • 26-Feb-2020

    Left my hair soft and a lovely silver colour

  • 26-Feb-2020

    Brilliant shampoo

  • 26-Feb-2020

    Brightens my hair without turning it blue.

  • 26-Feb-2020

    Lovely to use, not harsh on the hair.

  • 20-Feb-2020

    Very happy with shampoo- gently on the scalp

  • 29-Jan-2020

    Not for my hair I didnt realise it was just another purple shampoo der! The conditioner is clay like my hair feels heavy and not freshly
    washed at all. Not worth the money paid just dosnt suit my hair which is short btw.

  • 22-Jan-2020

    Used it for a while now, does what it says ..

  • 21-Jan-2020

    Love this shampoo has really brightened my hair

  • 18-Jan-2020

    Certainly makes my soft and shiny.

  • 18-Jan-2020

    Everything went as I expected and I would recommend this Company. The product seems good but I have only used it once.

  • 17-Jan-2020

    Best shampoo for grey hair

  • 10-Jan-2020

    Lovely scent and feels like a moisturising shampoo, others I have tried can be quite harsh and drying on your hair

  • 02-Jan-2020


  • 15-Dec-2019

    Did not like the product at all

  • 14-Dec-2019

    Can’t go back to ordinary shampoo now, love it !!

  • 13-Dec-2019

    Really creamy - lovely shampoo !

  • 13-Dec-2019

    The whole purchasing experience was trouble free

  • 12-Dec-2019

    Rien pensé. 14 caractère de plus?

  • 11-Dec-2019

    Not sure it’s going to help my hair

  • 11-Dec-2019

    Gentle but brightening would recommend

  • 11-Dec-2019

    Would not buy it if it was a duff product

  • 10-Dec-2019

    This does what it promises

  • 04-Dec-2019

    Love this shampoo and conditioner -smells great too! Leaves my hair in such great condition

  • 04-Dec-2019

    Love this shampoo - it helps to keep my hair the shade I want.

  • 03-Dec-2019

    Amazing products.

  • 02-Dec-2019

    Hair in lovely condition

  • 01-Dec-2019

    does what it says, but not so keen on the perfume

  • 30-Nov-2019

    Luxurious products that are lovely for my hair, I ran out of white hot products and bought another brand which just didn’t work on my hair. White hot leaves my hair lovely and white and controls the frizz, the smell is also lovely

  • 29-Nov-2019

    Excellent shampoo, love it.

  • 27-Nov-2019

    Been using this product for years now and give it a 💯% rating

  • 27-Nov-2019

    Excellent product.

  • 17-Nov-2019

    Love the shampoo, conditioner and shooshing cream.

  • 17-Nov-2019

    Great shampoo, but a little pricey, hence 4 stars rather than 5.

  • 16-Nov-2019

    Lovely shiney hair with a new brightness to my white hair..

  • 11-Nov-2019

    I can see the whiteness the side of my hair , as that is where I'm grey

  • 11-Nov-2019

    This really keeps my hair white

  • 08-Nov-2019

    Lovely fragrance shiny hair after using

  • 06-Nov-2019

    Ady to manageggggggggggggggg

  • 05-Nov-2019

    Love this and the smell too.

  • 04-Nov-2019

    Lovely shampoo.nicd perfume and only a little needed.

  • 04-Nov-2019

    Lovely shampoo hair feels soft and easy to manage

  • 17-Oct-2019

    The whooshing cream is perfect for in between shampoos, gives a lovely lift to my hair

  • 15-Oct-2019

    Goog service, excellent product, lovely results, quick service when ordering.

  • 14-Oct-2019

    Changed my hair no end thanku

  • 14-Oct-2019

    These products are amazing!

  • 09-Oct-2019

    Love the feel and outcome

  • 07-Oct-2019

    Beautiful creamy shampoos

  • 30-Sep-2019

    Lovely product xxxxxxxxxx

  • 24-Sep-2019

    I thought this shampoo was supposed to be white it’s purple like all the others

  • 11-Sep-2019

    It is very drying so I won’t use more than once a month. But it does de yellow white or grey hair with leaving a lilac tinge.

  • 08-Sep-2019

    Leaves hair shiny but not weighed down

  • 05-Sep-2019

    The products are nice to use but I am not overwhelmed by the overall effect. There are others on the market which, on my hair, work better.

  • 04-Sep-2019

    Leaves my hair soft and shiny, smells lovely. I’ve used nothing else for 2 years.

  • 03-Sep-2019

    Excellent price, quick delivery and great product.

  • 02-Sep-2019

    Very pleased with the condition of my hair after using your shampoos

  • 27-Aug-2019

    Only used it once and my hair feels softer

  • 18-Aug-2019

    Love the way it makes my hair shine

  • 16-Aug-2019

    I love this shampoo a little goes a long way. I bought it after deciding to no longer dye my hair and discussed with my hairdresser the best shampoo to use on my hair which is different shades from pure white to a dull grey. It never had much shine to it but it sure does now.

  • 08-Aug-2019

    Great product. Lasts ages.

  • 07-Aug-2019

    Lovely thick texture, melts on the hair

  • 30-Jul-2019

    It makes my grey hair look lovely & very pretty

  • 29-Jul-2019

    My second purchase of this , I like it

  • 28-Jul-2019

    My hair had yellowed with the sun this brought it back to life

  • 28-Jul-2019

    Brings out the colour of my hair whilst removing any yellow tones

  • 27-Jul-2019

    Just love this shampoo. Use it almost every day.

  • 26-Jul-2019

    Customer service products as described

  • 26-Jul-2019

    Love the fragrance! Only used it a couple of times so far but happy with the results so far.

  • 25-Jul-2019

    Nice to use and good shine

  • 25-Jul-2019

    Smells lovely, only need a small amount and it lathers up really well.

  • 11-Jul-2019

    like the way my hair looks when i use this once aweek

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Delivery and Shipping Details

Standard delivery (within 2-5 working days) £2.95
FREE delivery for UK orders over £15
First Class Recorded / Signed For (within 1-2 working days, orders must be placed by 12 noon) £3.75
Next Day Delivery (needs to be signed for and is guaranteed next day is order is placed by 12 noon) £7.75

Our standard delivery charge for international orders is £10.00.

International orders are sent via Royal Mail and we ask that you please allow approximately 10 working days. Please note that this charge includes delivery only, therefore non-EU customers will be responsible for import duties and local taxes.

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