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White Hot is 10

White Hot is 10

We’re older every day. It’s a fact. At White Hot, we only have appreciation for this. We are officially 10 years old. 10 years ago in 2013, White Hot launched. Yes, we have 8 fantastic products. 8 routine must-haves. But at the heart? The community. Our wonderful White Hot-ers.

Today I wanted to say thank you. 10 years is a huge milestone. We are so excited for the future, so grateful for all of the past support and we are loving what the present looks like for White Hot.

A joyful, celebratory, positive community full of silver, white, grey, salt and pepper dye-ditchers that are proud to be ageing, proud to be themselves and see life as a complete and utter privilege.

Happy Birthday to us. Here’s to the next 10!

As always, our inbox : [email protected] is open for anything you need or alternatively you can reach us on Facebook or Instagram of course. Keep reaching out with your White Hot selfies, we LOVE to see them.


White Hot Founder