WHAT THE BEAUTY EDITORS SAY

We obviously think White Hot is fabulous but don’t just take our word for it – here’s just a small selection of what journalists have said about us since we launched.

Daily Mail

Daily Mail

Founder of White Hot Hair, Jayne Mayled, 57, from Nottingham, was inspired to create a line of products to care for our greys when she let her own colour grow through. Jane is adamant that: "It’s not about age, and certainly not about letting yourself go. It is just embracing a new look."

The Guardian

The Guardian

White Hot Hair’s excellent range rightly focuses on the chic stylishness of well-cared-for grey. The pleasingly named, and effective, Shooshing Crème (£13) is a styling cream to add shiny volume without dragging down roots.

Miriam Margolyes ,O.B.E. Actress

Miriam Margolyes ,O.B.E. Actress

"Thank you VERY much for sending me your amazing products. I am touched to have been thought of. I’m not someone who uses fancy stuff normally,so it’s really nice to be able to pamper my locks!!Very many thanks."

HELLO!

HELLO!

Women over the age of 40 want products formulated specifically for their needs, especially the effects hormonal changes from the menopause have on their skin and hair…. They want thickening and smoothing hair care and luckily, the choice has never been better. White Hot Brilliant Shampoo,£12 from Boots. Created to brighten grey and silver hair.

Woman’s Own

Woman’s Own

Jamie’s (Lee Curtis) salt-and-pepper colour works so well because of the light-reflecting tones that add a touch of sparkle. Use a silver shampoo, such as White Hot Brilliant Shampoo, to enhance this steely grey.

Caryn Franklin, Presenter & Journalist

Caryn Franklin, Presenter & Journalist

The smart lilac and white packaging together with the formulations are just what I want to cleanse and beautify my silver streaks. White Hot has the hair care market nailed.

Saga Magazine

Saga Magazine

In my opinion grey hair is always chic. This Brilliant Shampoo brightens up dull hair just like it says on the tube.

Yours Magazine

Yours Magazine

Specially formulated for white and grey hair, the brand understands that to keep grey hair looking good it needs special care, so you’ll find a range of great products to help restore shine, banish brassy yellow tones, smooth and nourish.

The Guardian

The Guardian

I’ve seen the results of this range and you can forget about lank, ratty old lady hair – this is about body and shine and oomph. I won’t normally recommend anything I haven’t tried myself, but White Hot hair is an exception I’m happy to make.

Saturday Telegraph

Saturday Telegraph

Jayne Mayled has a new range called White Hot Hair, whose cleansers and conditioners are specifically geared towards looking after grey hair, which has a tendency to coarsen. Its Intense Lustre Mask works like magic.

Sunday Times Style

Sunday Times Style

The whole range is excellent.