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Tired of the purple tinge? Say goodbye to inky shampoo for white and grey hair...

Tired of the purple tinge? Say goodbye to inky shampoo for white and grey hair...

We often receive messages from people who want the benefits of a purple shampoo, but have experienced the ‘purple tinge’ and fear the dark, inky formulas that promise brightening and brassiness banishing. I felt that way too. When creating Brilliant Shampoo, our soft violet formula, it was a priority for me to create a product that wasn’t a super dark, deep purple shade. At the same time, I wanted a shampoo with ‘brilliant’ brightening and brassiness banishing PLUS a great fragrance and a good feel on my hair.

The good news is that you don’t have to choose between a yellow tinge or a purple tint. There is a better way. Our Brilliant Shampoo combats brassiness, gently boosts your natural shade, strengthens and smooths with Keravis™ and gives dazzling shine.

You’ll also want to try our Intense Lustre Mask. Also a soft violet formula, Intense will brighten, boost and also help deeply hydrate. Simply apply after shampooing with either our creamy white Glorious Shampoo or for a super-charged boost, violet Brilliant Shampoo, leave to soak into your strands and wash out. Bouncy, shiny, bright bright silver sound good? Look no further.

Any advice you need? Drop us a message on Facebook or Instagram or send us an email at [email protected] . Do get in touch, send your silver selfies and stories, we love to hear from you.